When it comes to marketing in the food and beverage sector, word of mouth is always king. After a successful attempt at creating an ambassador program in the UK, global grocery delivery platform Hello Fresh reached out to us to set up a similar program in Belgium, France, and the Netherlands.
Throughout the course of the campaign we connected over fifty small and medium sized influencers with Hello Fresh, creating content about the brand and growing their own affiliate ambassador networks. The campaign has been running continuously for months and has resulted in thousands of impressions and hundreds of new sign ups to the platform.