A campaign worth singing about.
When Panasonic Japan came to us looking to spread awareness about a new product line in Spain, we shot for the stars.

After being in a pandemic for two years, health and social relationships were more important than ever. And what better way to bring people together safely than with the help of Panasonic’s new nanoe X air purifying technology? To demonstrate the new technology and immediately grab the attention of the entire country, we reunited the cast of Spain’s biggest hit series’ Casa de Papel’ for a fun and safe road trip. Through their drive around Spain the cast shared updates on their careers, health, and friendships post pandemic, all while being supported by nanoe X technology.
The video was distributed through owned media as well as the channels of the three actors generating millions of impressions and engagements.