1% for the Arctic I Haze&Finn

Title: “Practice What You Preach”

Haze&Finn is a casual and timeless menswear label, designed in Antwerp. The brand is inspired by the authentic values of life on the Arctic. On Earth day 2021, we launched the “1% for the Arctic” campaign to enhance the brand’s sustainability initiative and public image.

The campaign’s purpose was to donate 1% of the online revenue per month to organizations and/or individuals that are helping to save or preserve the Arctic. 1% For the Arctic has gone to Carsten Egevang, An award-winning photographer who raises awareness on the severity of global warming, by documenting life in the Arctic. Another 1% has been donated to the Arctic Ice Project. They thrive to restore our Earth’s natural heat shields, by reducing the emission of greenhouse gasses and filtering carbon from the atmosphere. All of which are noble initiatives which we’re proud to be a part of.